Courtesy of Fixx Vitamin
Fixx Vitamin, a Queensland-based well being and wellness firm, is ending 2022 at a report excessive, having skilled vital year-on-year development as a consequence of unprecedented client demand for its premium dietary dietary supplements.
Based in 2017 by avid athletes Michelle and Jan Buchegger, Fixx Vitamin provides a pure and wholesome various to sugar-rich power drinks for individuals to rehydrate, stop and relieve cramps throughout bodily exercise. Fixx Vitamin’s technique over the previous 12 months has integrated the profitable implementation of its world enlargement plans, with its merchandise now being offered in 15 nations throughout Australia, Asia and North America.
The 2021 v 2022 calendar 12 months development is 33% for the corporate as a consequence of elevated native market distribution by way of sports activities retailers and on-line direct gross sales.
“2022 has actually been an unimaginable 12 months for us on many ranges and we’re grateful that our dietary dietary supplements are the primary alternative for athletes from world class sports activities groups such because the Wallabies, UK Cricket & Soccer and the Springboks, till ‘to native grassroots groups and athletes,’ mentioned Jan Buchegger, co-founder of Fixx Vitamin.
“We attribute our success to utilizing solely nature’s best substances to energy our clients, and we’re so proud that the world’s prime athletes entrust us with their athletic and restoration efforts on and off the sphere,” mentioned mentioned Ms Buchegger. 2023 will see additional elevated development as the corporate expands its manufacturing facility in Burleigh, Heads, Queensland.
The extra house will present extra room to retailer uncooked supplies, packaging and completed merchandise, in addition to improved warehousing and logistics for his or her on-line gross sales division. This bigger house will see their manufacturing capability improve by a minimum of 100%, permitting them to extend their batch sizes and give attention to worldwide export, particularly to the US and Korean markets.
In early 2023, Fixx Vitamin will launch two new product traces that complement its present line of endurance sports activities diet. A complete of 30 separate SKUs (or 3 classes/ranges CrampFix, Endurance Gasoline & ColdBrew Espresso) shall be manufactured utilizing new machines presently on order and as a consequence of be commissioned early within the new 12 months.
These new machines will enable Fixx Vitamin to broaden its packaging choices and improve present packaging with the CrampFix vary.
“We’re very proud to supply an Australian model that isn’t outsourced like most different dietary merchandise. We’ve full management over substances, high quality and processing, eliminating the danger of contamination and permitting for flexibility,” Ms Buchegger mentioned.
Fixx Vitamin has a loyal buyer base nationally, with unique distribution throughout Australia for its merchandise with Woolworths supermarkets. Their retail presence is in over 1000 shops nationwide up to now. “A significant development driver this 12 months has been market acceptance of our new endurance diet model – evaluations and suggestions have been overwhelmingly optimistic, bringing in repeat clients which is so rewarding. We love seeing the wonderful sports activities our clients tackle and the targets they obtain utilizing our merchandise – from 100km extremely races to Ironman to 4-day journey races,” mentioned Ms. Buchegger.
Constructing sturdy neighborhood relationships is on the forefront of the Fixx Vitamin technique. They’re delighted to have entered into a brand new industrial relationship and distribution settlement with the distinguished Australian biking chain, 99 Bikes.
“It is such an honor to work with the unimaginable crew at 99 Bikes and we actually respect these useful enterprise partnerships and the fantastic individuals concerned,” mentioned Ms. Buchegger. Marathon partnerships have additionally been a significant a part of their success, with Fixx Vitamin lining up with probably the most prestigious working occasions throughout the nation.
This 12 months they had been as soon as once more the official sports activities diet companion for one among Australia’s greatest marathons, the 2022 Village Roadshow Theme Parks Gold Coast Marathon, and they’re going to proceed this partnership once more subsequent 12 months.
The corporate is additional increasing its nationwide presence by turning into the Official Vitamin Associate of the 2022 Canberra Instances Marathon Competition. This partnership may also proceed subsequent 12 months. Fixx Vitamin has additionally partnered with one of many hardest endurance sporting occasions within the nation, the Extremely-Path Australia by UTMB race.
Their partnership with the GC30 Most important Seaside occasion, to be held on the Gold Coast in Might, adopted by the GC50 Run Competition to be held in Coolangatta in December 2023, additional boosts model consciousness.
The corporate has additionally had monumental success with its Fixx Vitamin “Fixx Chix” crew profitable the annual Kokoda 96k problem. Their unimaginable efficiency at this occasion additionally raised funds for the Kokoda Youth Basis.
Though they’ve achieved overwhelming private {and professional} success this 12 months, co-founders Michelle and Jan have each intention of continuous their world development and enlargement within the new 12 months. The continued worldwide curiosity in its merchandise is basically derived from its CrampFix product line. This unique method is impressed by nature’s finest medication: pickle juice.
“2022 has proven that the worldwide pattern in well being and wellness is right here to remain – 12 months after 12 months we’ve seen athletes and most of the people search pure cures over pharmaceutical medicine for fast onset cramps, with demand for our pure CrampFix resolution at an all-time excessive,” mentioned Ms. Buchegger.
“In 2023, we’ll proceed our dedication to making sure that our product line is derived from ethically sourced and all-natural merchandise.” “We may also preserve and develop our fantastic enterprise, buyer, neighborhood and charitable relationships, each domestically and internationally,” Ms. Buchegger mentioned.
